Sign up to newsletters to bag discounts

Want to buy something online but it’s too expensive? Well if you sign up to a newsletter or two you could make some great savings if you know what you’re doing, finds Angelique Ruzicka.

Your loyalty could bag you a discount on your next shopping spree. All you have to do is sign up to a newsletter and voila, a discount coupon will be mailed to you. Why are some companies doing this? Quite simply, it’s to boost their subscriber base and for that they are willing to ‘dangle a carrot’ in front of you. Usually, this is in the form of a cash voucher – and can be spent on anything provided, of course, that you shop through that specific website.

Signing up to newsletters to bag discounts can be a hassle because this could result in your in box being flooded with deals and other emails, depending on what you’ve subscribed to. You also risk having your information passed on to other companies that may hound you to make a sale.

To benefit from discount vouchers you have to be careful what you sign. Read the terms and conditions and remember to scrutinise their privacy policy. If the company swears it doesn’t pass on your details to other companies then you’re probably in the clear. However, to be extra certain, make sure that the company whose newsletter you are subscribing to is a reputable one. Too often, consumers click on a link or sign up for a newsletter without so much as a second thought only to regret it later.

What you can do, if you’re simply not interested in any information that the company can offer you is simply unsubscribe as soon as you receive the first newsletter. Usually, newsletters come with an ‘unsubscribe’ button at the bottom of the page. Simply click on it and cancel your subscription. If you still get mailers after this you have every right to complain to the company and have your name removed from their list.

While there is nothing wrong with signing up for a newsletter just to get a discount and unsubscribe soon thereafter, what is wrong is abusing the deal system by signing up with multiple email addresses. Several websites warn that adopting this tactic is tantamount to stealing and that customers who abuse the system in this way will be dealt with harshly. So the key is to be a smart consumer and not one that steals!

Moneybags lists a few companies that will offer you discounts if you subscribe to their newsletter. Here’s how it works:

Zando
What is it? Zando is an online fashion portal, which was created in 2012.
What discount do I get if I subscribe to the newsletter? Get up to R200 off if you subscribe to their newsletter. The catch is that some minimum spend criteria does apply. There’s no minimum if you opt for the R50 discount. However, if you want a bigger discount you have to spend R300 or more to get R100 off and R200 off if you spend R500 or more.
Will they pass on my details? Zando promises that your details will not be passed onto third parties. To find out more, read their privacy statement here.
How do I unsubscribe? In their FAQ section Zando explains: ‘The emails that Zando sends you come with the option to unsubscribe for the newsletter. Click on that option and you will not receive future Zando messages anymore.’

Spree
What is it? Spree is an online retailer, which allows buyers to shop for items including clothes, shoes and accessories by selected local and international brands.
What discount do I get if I subscribe to the newsletter? R100 off is awarded to first time newsletter subscribers and can only be redeemed on basket sizes valued at R250 or more. The coupon is only valid for 30 days from date of issue so be sure to use it soon. The good news is that orders over R250 will not be charged a delivery fee.
Will they pass on my details? Subscribers to Spree are subject to Media24’s privacy policy. In it the company states: ‘We don’t sell your personal information to third parties for their marketing purposes.’ But it adds that it will share your information with its affiliates, business parties or third parties if you provide consent.
How do I unsubscribe? There’s an unsubscribe button at the bottom of each newsletter. Alternatively, you can also manage the amount of mail you get from Spree.

Addidas, South Africa
What is it? Retailer Addidas specialises in sports shoes and clothing for men, women and  children.
What discount do I get if I subscribe to the newsletter? Jump to the Addidas SA website and up comes a pop up enticing you ‘subscribe now and get 15% off’. This applies to first time subscribers only. The voucher is valid for 15 days upon receipt so be sure you have the money to spend.
Will they pass on my details? Addidas explains in its privacy policy section, that ‘We will use your personal information for purposes relating to your agreement or relationship with us or your order; e.g., to notify you regarding the status of your order or delivery. We may use your personal information to assess your creditworthiness, for which we may use third parties.’
How do I unsubscribe? You can unsubscribe from the newsletters at any time at no cost by clicking on a link in the corresponding e-mail.

Superbalist
What is it? It’s a style website, which was founded in November 2010. It was originally known as Citymob.
What discount do I get if I subscribe to the newsletter? If you sign up to their newsletter you get R100 off your first purchase on minimum spends of R400.
Will they pass on my details?
Superbalist says it will not disclose your personal information to any third party except to its employees and/or third party service providers who help them to interact with their customers.
How do I unsubscribe?
There is an unsubscribe button at the bottom of the newsletter. Alternatively, you can also manage how often you get a mailer from Superbalist by clicking on the ‘manage your preferences’ line in the email.

Takealot
What is it? Takealot is an online shopping website, which was originally launched in 2011.
What discount do I get if I subscribe to the newsletter? There isn’t currently a discount offered to new newsletter subscribers but if you download their app then you will get access to further discounts, which are exclusive to app users, and you get free delivery on all app purchases. That means you save between R35 to R75 depending on where you live and when you order (weekend delivery fees are higher and if you live in a regional or remote area you are also charged more).
Will they pass on my details? Takealot says on its website: ‘We are entitled to use or disclose your personal information if such use or disclosure is required in order to comply with any applicable law, order of court or legal process served on us, or to protect and defend our rights or property.’ For more information on its privacy policy, click here.
How do I unsubscribe? There’s an unsubscribe button at the bottom of the newsletter.

Remember that some websites have opt-in or opt-out buttons, which you have to check, which either disallows or allows companies to pass on your personal information to third parties. At times, these boxes can be very small so be sure to look at which buttons you need to check or uncheck when signing up for newsletters.

Also, only subscribe and take advantage of these savings when you really need to. Don’t shop for shoppings sake. However, if you were to take advantage of all the deals simultaneously below is a chart outlining the potential savings you could benefit from and the minimum spends you’d need to make (click to enlarge):

Newsletter discount table