The sweet smell of saving

Shopping around for a perfume that suits your mother’s sweet nature need not leave the stink of an empty wallet. We survey some value for money perfumes and provide advice on where to get the best deals.

Pamper your mom with a hamper

Online store, Netflorist, has been a favourite in South Africa for 14 years. Their Mother’s Day specials include Elizabeth Taylor’s 100ml White Diamonds perfume with a Hallmark watch for R779.95. Their Gucci range is sold with a Tomato watch as a gift set for R929.95. You can also find Estee Lauder Youth Dew and the Honey Bee travel kit as a gift pack for R599.95.

According to Netflorist marketing manager, Alison Kuhlmann, Netflorist add an extra item to each perfume to give it a special touch.

Generic packaging smells as good as the real thing

The Fragrance Boutique chain stores are one of the leading perfume franchises in Southern Africa. According to the boutique’s spokesperson, Danielle Pierre, there is a perception that perfume is an expensive luxury. It was through this realisation that Fragrance Boutique was established.

“We realised that luxury and expense needn’t go hand-in-hand. We dispense retail perfumery and stockist of original French fragrances for men and women. We purchase and import our fragrances in bulk directly from Grasse, France,” says Pierre.

Whilst visiting fragrance factories in France 14 years ago, Pierre was alarmed to discover that up to 80% of the cost of fragrances was due to branding, packaging & marketing. And so, the concept was born and a passion ignited to revolutionise the fragrance industry in South Africa.

“The concept is simple: one wears perfume, not the branding, packaging or advertising. We import original fragrances directly from the finest fragrance factories in Grasse, France, and package them in our simple generic packaging.  We guarantee every bottle that leaves our stores,” says Pierre

Their Parfum and Eau De Toilette product prices range from R120.

Today Fragrance Boutique has close to 40 stores across the country and is expanding into Swaziland, Zambia, Botswana, Angola and Zimbabwe. These generic smells give the consumer an affordable quality alternative.

For Mother’s Day, they’re running the following special: Get a free promotional pack if you spend R250 or more online. You can visit them here to find out more.

Copy your favourite perfume to pay less

Kim Griffiths runs Sunbird Perfumes, where fragrances smelling similar to big brands like Elizabeth Arden 5th Avenue, Channel  No. 5 and Davidoff Cool Waters are sold at a fraction of the usual retail price.

“The perfumes are really affordable.  They are all copies of the originals. We sell men’s 50ml bottles for R120 and ladies’ 30ml bottles for R100,” says Griffiths. Sunbird Perfumes are distributed through a network of distributors and agents. Click here  to find out more.

Moneybags’ top tips:

Buy unbranded versions of your favourite perfume. You will save on the packaging costs.

Try copies such as those sold at Sunbird Perfumes – the prices are lower and they smell similar to the big names.

Take advantage of perfume gift packs. You get are likely to get more value for your money.

*All prices and information correct at time of publication and subject to change thereafter